What Stock Market problems did Zerodha solve (Zerodha Case Study)
The Journey of Zerodha from nothing to one of the leading companies by just identifying the market loopholes and using those loopholes into a successful business idea which took Zerodha by storm and situated them among the multi-million company list.
It is rightly said that “Every problem is a gift—without problems we would not grow.” and these problems became a blessing for the Zerodha and its growth.
Zerodha is a startup which has spent ‘0 rupees’ in funding and ‘0 rupees’ in marketing,and it is also an Indian discount brokerage firm that has transformed the way people trade in the Indian stock market. Zerodha was founded in 2010 by Nithin Kamath and Nikhil Kamath(the founders), today it has grown to become one of the largest and most successful retail brokerage firms in India, with over 127 million registered clients.
The major reason that got Zerodha being the most successful startup in India was his ability to identify the problems that a regular trader was facing in its day today investing journey. Let see what was the problem that others were facing that Zerodha resolved and it helped zerodha to gain success in the Stock Market.
The problem that Zerodha identified were:-
- Lack of Knowledge and Awareness among the Indian traders which lead them to make wrong decisions while trading. They also noticed that Indian traders use emotions and myths to make decisions rather than using Knowledge and Strategy.
- Brokerage firms were charging very huge brokerage fees, before zerodha others used to charge some percentage as a commission on the that the investors used while investing which automatically used to become a huge amount while Trading.
- Before Zerodha came into play the Trading process was a very complex and a very tedious job to do which was very difficult to be understood by any common person.
- There was no Transparency, brokerage firms used to manipulate the brokerage firm and used to charge huge money from a trader which was later solved by Zerodha.
Conclusion
Here is Zerodha setting an example, that without any funding or any marketing cost one can establish a multi-million company just on the basis of a strong product idea that would speak for itself. And good customer Support would just become an unbeatable part of your business .
Zerodha did nothing extraordinary, they just identified all the loopholes of the market, and this identification only made Zerodha an unbeatable and most profitable FinTech Company.
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